The Twinlab brand has a heritage in the Sports Nutrition industry. It's not your typical musclehead, over process gloss, bro brand. The ProSeries line is branded to be a premium line of products for serious athletes looking to perform at a peak level as well as turn heads in and out of the GYM. That is also the concept behind the brand, look good and be all business in the GYM- where it counts.
The packaging needs to look simple yet premium. The photography dramatic and eye-catching, with an edge. The website needed to be responsive and convey the same premium look, as well as give easy access to product information. It is also a place where we stream the latest social media activity.
Creative Role: Art Direction, Packaging, Branding.