Transforming NBC Peacock's Content Pipeline
Summary
As Creative Director at Merkle, I led a project for NBC Peacock, developing a cutting-edge content management system (CMS) and design system to address their marketing team's content bottleneck. The new CMS featured an intuitive interface and robust search capabilities, while the design system ensured brand consistency. This solution reduced asset search time by 45%, increased content production by 25%, and improved team satisfaction by 35%. We also achieved a 30% reduction in redundant asset creation and decreased campaign time-to-market by 20%. The project ultimately empowered content creators, streamlined production, and fueled the Peacock brand's success.
Solution
Results
Conclusion
Transforming NBC Peacock's Content Pipeline
Summary
As Creative Director at Merkle, I led a project for NBC Peacock, developing a cutting-edge content management system (CMS) and design system to address their marketing team's content bottleneck. The new CMS featured an intuitive interface and robust search capabilities, while the design system ensured brand consistency. This solution reduced asset search time by 45%, increased content production by 25%, and improved team satisfaction by 35%. We also achieved a 30% reduction in redundant asset creation and decreased campaign time-to-market by 20%. The project ultimately empowered content creators, streamlined production, and fueled the Peacock brand's success.
Solution
Results
Conclusion
Transforming NBC Peacock's Content Pipeline
Summary
As Creative Director at Merkle, I led a project for NBC Peacock, developing a cutting-edge content management system (CMS) and design system to address their marketing team's content bottleneck. The new CMS featured an intuitive interface and robust search capabilities, while the design system ensured brand consistency. This solution reduced asset search time by 45%, increased content production by 25%, and improved team satisfaction by 35%. We also achieved a 30% reduction in redundant asset creation and decreased campaign time-to-market by 20%. The project ultimately empowered content creators, streamlined production, and fueled the Peacock brand's success.
Solution
Results
Conclusion
Transforming NBC Peacock's Content Pipeline
Summary
As Creative Director at Merkle, I led a project for NBC Peacock, developing a cutting-edge content management system (CMS) and design system to address their marketing team's content bottleneck. The new CMS featured an intuitive interface and robust search capabilities, while the design system ensured brand consistency. This solution reduced asset search time by 45%, increased content production by 25%, and improved team satisfaction by 35%. We also achieved a 30% reduction in redundant asset creation and decreased campaign time-to-market by 20%. The project ultimately empowered content creators, streamlined production, and fueled the Peacock brand's success.
Transforming NBC Peacock's Content Pipeline
Summary
As Creative Director at Merkle, I led a project for NBC Peacock, developing a cutting-edge content management system (CMS) and design system to address their marketing team's content bottleneck. The new CMS featured an intuitive interface and robust search capabilities, while the design system ensured brand consistency. This solution reduced asset search time by 45%, increased content production by 25%, and improved team satisfaction by 35%. We also achieved a 30% reduction in redundant asset creation and decreased campaign time-to-market by 20%. The project ultimately empowered content creators, streamlined production, and fueled the Peacock brand's success.
Solution
Results
Transforming NBC Peacock's Content Pipeline
Project Details
My Role
My Role
Summary
As Creative Director at Merkle, I led a project for NBC Peacock, developing a cutting-edge content management system (CMS) and design system to address their marketing team's content bottleneck. The new CMS featured an intuitive interface and robust search capabilities, while the design system ensured brand consistency. This solution reduced asset search time by 45%, increased content production by 25%, and improved team satisfaction by 35%. We also achieved a 30% reduction in redundant asset creation and decreased campaign time-to-market by 20%. The project ultimately empowered content creators, streamlined production, and fueled the Peacock brand's success.
Solution
Results
Transforming NBC Peacock's Content Pipeline
Summary
As Creative Director at Merkle, I led a project for NBC Peacock, developing a cutting-edge content management system (CMS) and design system to address their marketing team's content bottleneck. The new CMS featured an intuitive interface and robust search capabilities, while the design system ensured brand consistency. This solution reduced asset search time by 45%, increased content production by 25%, and improved team satisfaction by 35%. We also achieved a 30% reduction in redundant asset creation and decreased campaign time-to-market by 20%. The project ultimately empowered content creators, streamlined production, and fueled the Peacock brand's success.
Solution
Results
Conclusion
