Twinlab Fuel

Fuel Sports - Igniting Performance and Brand Loyalty

Summary

Fuel Sports, a sports nutrition brand, underwent a significant makeover to resonate with modern athletes seeking high-performance products. The refresh, which included a new logo, brand style guide, and updated packaging, created a fresh, athletic vibe. Despite a razor-thin budget, the project successfully engaged the target audience, boosting sales and maintaining brand authenticity on social media. This scrappy approach laid the groundwork for a concise brand position, demonstrating the team's impressive ability to resonate with modern athletes and deliver impactful results with limited resources.

Solution

Results

Brand Assets
Brand Style Guide
Twinlab Fuel

Conclusion

Twinlab Fuel

Fuel Sports - Igniting Performance and Brand Loyalty

Summary

Fuel Sports, a sports nutrition brand, underwent a significant makeover to resonate with modern athletes seeking high-performance products. The refresh, which included a new logo, brand style guide, and updated packaging, created a fresh, athletic vibe. Despite a razor-thin budget, the project successfully engaged the target audience, boosting sales and maintaining brand authenticity on social media. This scrappy approach laid the groundwork for a concise brand position, demonstrating the team's impressive ability to resonate with modern athletes and deliver impactful results with limited resources.

Solution

Results

Conclusion

Twinlab Fuel

Fuel Sports - Igniting Performance and Brand Loyalty

Summary

Fuel Sports, a sports nutrition brand, underwent a significant makeover to resonate with modern athletes seeking high-performance products. The refresh, which included a new logo, brand style guide, and updated packaging, created a fresh, athletic vibe. Despite a razor-thin budget, the project successfully engaged the target audience, boosting sales and maintaining brand authenticity on social media. This scrappy approach laid the groundwork for a concise brand position, demonstrating the team's impressive ability to resonate with modern athletes and deliver impactful results with limited resources.

Solution

Results

Conclusion

Twinlab Fuel

Fuel Sports - Igniting Performance and Brand Loyalty

Summary

Fuel Sports, a sports nutrition brand, underwent a significant makeover to resonate with modern athletes seeking high-performance products. The refresh, which included a new logo, brand style guide, and updated packaging, created a fresh, athletic vibe. Despite a razor-thin budget, the project successfully engaged the target audience, boosting sales and maintaining brand authenticity on social media. This scrappy approach laid the groundwork for a concise brand position, demonstrating the team's impressive ability to resonate with modern athletes and deliver impactful results with limited resources.

Twinlab Fuel
Twinlab Fuel

Fuel Sports - Igniting Performance and Brand Loyalty

Summary

Fuel Sports, a sports nutrition brand, underwent a significant makeover to resonate with modern athletes seeking high-performance products. The refresh, which included a new logo, brand style guide, and updated packaging, created a fresh, athletic vibe. Despite a razor-thin budget, the project successfully engaged the target audience, boosting sales and maintaining brand authenticity on social media. This scrappy approach laid the groundwork for a concise brand position, demonstrating the team's impressive ability to resonate with modern athletes and deliver impactful results with limited resources.

Solution

Results

Twinlab Fuel
General Info
Brand

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Category

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Country

Italy

Year

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About The Project

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Twinlab Fuel

Fuel Sports - Igniting Performance and Brand Loyalty

Project Details

My Role

Art Directon
Art Directon
Creative Directon

My Role

Art Directon
Art Directon
Creative Directon

Summary

Fuel Sports, a sports nutrition brand, underwent a significant makeover to resonate with modern athletes seeking high-performance products. The refresh, which included a new logo, brand style guide, and updated packaging, created a fresh, athletic vibe. Despite a razor-thin budget, the project successfully engaged the target audience, boosting sales and maintaining brand authenticity on social media. This scrappy approach laid the groundwork for a concise brand position, demonstrating the team's impressive ability to resonate with modern athletes and deliver impactful results with limited resources.

Solution

Results

Twinlab Fuel

Fuel Sports - Igniting Performance and Brand Loyalty

Summary

Fuel Sports, a sports nutrition brand, underwent a significant makeover to resonate with modern athletes seeking high-performance products. The refresh, which included a new logo, brand style guide, and updated packaging, created a fresh, athletic vibe. Despite a razor-thin budget, the project successfully engaged the target audience, boosting sales and maintaining brand authenticity on social media. This scrappy approach laid the groundwork for a concise brand position, demonstrating the team's impressive ability to resonate with modern athletes and deliver impactful results with limited resources.

Solution

Results

Conclusion